“Google’s Android operating system is well-known for its unique marketing strategies and the iconic green bugdroid robot. The branding of this OS has undergone several changes over the years, and it’s evolving again in 2023 to better represent the Android community.
Google states that the Android brand has been updated multiple times to modernize its appearance. In 2019, they simplified the Android wordmark and eliminated the use of dessert-themed names like Android Lollipop and Oreo.
“Each time we revamp our branding, we consider not only the changing needs but also our future objectives. We understand that today’s users desire more options and independence, and we want our brand to reflect the essence of Android: a platform that empowers people to create on their terms. As an open platform, it’s crucial that both our technology and brand invite people to create, connect, and achieve more with Google on Android devices,” explained Google.
Furthermore, Google mentions that their new design language takes inspiration from material design to harmonize with the Google brand palette. They also note that this update aims to create a stronger connection between Android and Google. Instead of the traditional lowercase stylization of ‘android,’ they now capitalize the ‘A,’ giving it more prominence when placed alongside the Google logo. According to the company, these changes help the Android logo align more closely with the Google brand.
The Android bugdroid, a recognizable symbol, receives a 3D makeover, appearing with greater depth and character. Google emphasizes that the bugdroid is a visual representation of their brand and, therefore, should reflect the dynamic nature of Android itself. Moreover, Google has made structural changes to the bugdroid to ensure it fits seamlessly in both digital and real-world environments. These adjustments demonstrate Google’s commitment to a consistent and evolving brand identity.”